Amazon
GROWTH MARKETING
Amazon Marketing Services
In today’s fast-paced and highly competitive landscape, brands that focus solely on Amazon are missing out. We take a comprehensive approach, recognizing the complexity of the modern consumer journey and Amazon’s crucial role within it. With a team of top Retail and Amazon experts, Prism Vibe Ads creates tailored omnichannel strategies that go beyond just Amazon to meet your business needs.
Our Amazon Services
Tailored growth strategies for every storefront.
At Prism Vibe Ads, we ensure your brand is not only acquiring new customers but also capturing market share and setting the stage for long-term success.
01. Prioritize & Plan
We begin by identifying the most impactful Amazon and retail marketing strategies, based on audit results and your brand’s goals. With clear KPIs, timelines, and industry trends, we map out the most efficient route to success and guide you through the competitive landscape.
02. Align & Grow
We align your Amazon marketing strategy with your overall ecommerce and/or brick-and-mortar plan, covering everything from product mix to media activation. Our approach includes cross-channel strategies and omnichannel measurement to drive overall brand growth.
03. Measure, Iterate, Repeat
Through advanced analytics and measurement, we assess the effectiveness of each strategy, adapting to changes in the marketplace and seizing new opportunities.
Catalog Management & Organic Strategy
Our experts keep your account healthy, ensuring products stay live while leveraging every organic visibility opportunity to build a solid foundation for sustained growth.
Product Page & Storefront Creative
We create conversion-driving, Amazon-optimized assets—from product image carousels to Amazon Brand Stores—that turn browsers into loyal buyers.
SEO – Tuned to the Amazon Algorithm
We optimize both frontend and backend content to maximize your product's visibility in Amazon’s search results.
Amazon PPC Search Advertising
Our adaptive PPC strategy focuses on acquiring and retaining Amazon customers with a results-driven approach that prioritizes business impact and profitability.
Amazon DSP Advertising
We leverage Amazon’s powerful first-party data to fuel continuous growth with expert programmatic display advertising.
Cutting-Edge Omnichannel Strategies
We create custom cross-channel advertising strategies that align with your customer’s journey, integrating non-Amazon channels to boost Amazon sales.
Advanced Measurement Solutions
Using Amazon Marketing Cloud and data science-backed incrementality testing, we measure the true impact of your Amazon marketing strategies and continuously refine them for optimal performance.
Why Prism Vibe Ads?
Our team of experts, skilled in all major ecommerce channels, adopts a personalized, iterative, and flexible approach to driving your success on Amazon and enhancing your brand’s growth.
By partnering with us, you gain:
Comprehensive management
We handle your Amazon storefront, Amazon DSP, product mix consulting, catalog management, troubleshooting, and more, freeing you to focus on your core business.
A dedicated team of specialists
Our team of subject matter experts is highly focused and deeply experienced in their specific areas of online retail.
Adaptive Amazon strategies
We continuously monitor, measure, and adjust strategies to stay ahead of changes in your unique Amazon marketplace, ensuring sustained growth and success.
Learn More About Amazon
Your Amazon Questions Answered: Optimize, Strategize, and Grow
Why should I have 1 agency manage both my DTC and Amazon marketing?
Having one agency manage both ensures cohesive strategies that complement each other, consistent brand messaging, flexible budgeting, and quick agility—especially during crucial periods like Q4. You also have a single point of contact for seamless communication.
Will focusing on Amazon hurt my website sales?
Amazon accounts for nearly half of ecommerce sales in the US. If your products aren’t available on Amazon, you’re missing out on revenue. With well-coordinated strategies, we prevent cannibalization and help your brand grow both on Amazon and your website.
Why invest in growing Amazon if it’s less profitable than DTC?
Amazon offers a high volume of high-intent customers and significant revenue potential. We focus on improving profitability by balancing traffic and conversion with product margin, ensuring sustainable growth.
Is paid Amazon advertising necessary?
Simply listing products on Amazon isn’t enough—thousands of new sellers join daily. To stand out, you need to leverage search ads and a full digital marketing suite to build brand intent and capture interest from potential buyers.
What drives organic ranking on Amazon?
Organic ranking on Amazon is influenced by factors like keyword relevance, sales velocity, product availability, and reviews. External traffic, such as from TikTok ads, also now impacts rankings, which highlights the importance of a full-funnel Amazon strategy.
Why choose Amazon DSP over other programmatic display platforms?
Amazon DSP gives access to exclusive first-party customer data, allowing brands to target high-intent audiences. It also offers exclusive inventory like Twitch and Prime Video, closed-loop attribution, and in-store measurement capabilities.
What is Amazon Marketing Cloud, and how can I benefit from it?
Amazon Marketing Cloud (AMC) is a secure, cloud-based data solution that combines data across platforms for in-depth analysis. It helps answer critical questions about customer behavior, campaign performance, and cross-channel effectiveness, allowing for more informed marketing decisions.
How can I use Amazon’s Customer Reviews to improve my strategy?
Customer reviews are key to visibility and credibility on Amazon. Positive reviews can boost organic ranking, while feedback can refine your product listings and marketing messaging. Engaging with reviews enhances your brand image and fosters customer loyalty.
How do I improve my product’s visibility on Amazon?
Optimizing product listings, leveraging Amazon Ads, and following SEO best practices can increase visibility. We help identify the right keywords, optimize images, and implement targeted ads to expand your product’s reach.
How can I track my Amazon marketing performance?
Amazon provides metrics like sales data and conversion rates. Our team uses this data to gain insights and continually optimize strategies, ensuring your Amazon store performs at its best.